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Press room

Materials for the press, the curious, and the kind.

Press releases, brand assets, founder information, and a direct line to us. Everything here is free to use in coverage of Vidual. If you need something you can't find, please ask — we'd rather send it to you than have you struggle.

Press releases

Each release is available as a downloadable PDF.

New General 30 April 2026 · Oxford, England

Vidual launches "Where handmade happens" — software that turns the making of a bespoke commission into a story worth keeping

Made in Oxford for small-batch makers — framebuilders, tailors, furniture makers, jewellers — Vidual exists to strengthen the bond between maker and client, to preserve the story of every commission, and to handle the quiet coordination that sits behind every piece of handmade work.

Cycling industry 29 April 2026 · Oxford, England

Vidual launches worldwide: workshop software that celebrates the making of every custom frame

Built in Oxford by a founder from inside the custom frame world, Vidual strengthens the bond between builder and rider, preserves the story of every build, and handles the quiet coordination that sits behind every frame — so the builder can stay at the bench.

Pete Harrington with a custom-painted bicycle at sunset
Pete Harrington, founder of Vidual. Free to use alongside coverage of the launch. Download

Logos, screenshots, and imagery

Free to use in editorial coverage of Vidual. Please don't alter the wordmark, recolour the logo, or place it on backgrounds that compromise legibility.

Logo & icon

Vidual wordmark
PNG · 3000px · transparent
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Vidual icon
PNG · square · transparent
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Product screenshots

Dashboard
Dashboard
Your studio, at a glance
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Activity
Activity
Always informed
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Project timeline
Project timeline
Every build tells a story
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Worksheet
Worksheet
A proper parts list
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Calendar
Studio calendar
Plan your pipeline
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Concierge
Concierge
Concierge prepares
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Client profile
Client profile
Know your clients
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Intelligence
Intelligence
Know your workshop
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Client portal
Client portal
What your clients see
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Demand planning
Demand planning
Know what to order
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About Vidual

A short, copy-ready description of Vidual for use at the bottom of articles or in editor's notes.

Vidual is a small group of products for bespoke makers and small craft studios, anchored by Vidual Projects at vidual.app — workshop software for custom builds, with a single chronological timeline of every commission, a branded client portal, work orders, bills of materials, stock management, and integrations with Lightspeed POS, QuickBooks, and Xero. Its sibling, Vidual Inbox, is a shared team email inbox for teams of one to ten, designed as a simple, opinionated alternative to enterprise help desks; it now lives at its own home at vidualinbox.com.

Vidual is built by Where Beagles Dare! Ltd, an independently owned, self-funded company based in Oxford, England. Founded by Pete Harrington in 2025, Vidual today serves custom framebuilders, bespoke tailors, furniture makers, jewellers, and other small-batch studios wherever they work.

Pete Harrington

Pete Harrington, founder of Vidual

Pete Harrington

Founder & Maker, Vidual

Pete Harrington is the founder of Vidual and the sole developer of the platform. Based in Oxford, England, he has spent years inside the custom frame world — a core member of the Officina Dario Pegoretti family and Bottega since 2018, continuing the work of the late Italian framebuilder Dario Pegoretti.

Pete started building Vidual in 2025 after watching, again and again, how much of a custom maker's day and the story each build was lost to the surrounding coordination — emails, spreadsheets, status updates, payment chasing — instead of the work at the bench. He built the platform to help the brands in the industry he loves so well.

Vidual is built and run by a small, passionate team at Where Beagles Dare! Ltd, the UK company Pete founded in 2017. The company is independently owned, self-funded, and answerable only to the makers who use the software. Pete is available for interviews, podcast appearances, and demonstrations of the platform — including in-workshop walkthroughs alongside the framebuilders, tailors, and studios using Vidual today.

Vidual at a glance

For fact-checking and reference. Last updated 29 April 2026.

Founded
2025
Headquarters
Oxford, England
Parent company
Where Beagles Dare! Ltd
Funding
Self-funded · no external investment
Products
Vidual Projects at vidual.app · Vidual Inbox at vidualinbox.com
Languages supported
EN · IT · FR · ES · DE · NL · JA · KO · ZH · SV
Pricing — Projects
Maker £12.99 · Studio £34.99 · Atelier £69.99 / month
Pricing — Inbox
£15 / month · free with Studio & Atelier · at vidualinbox.com
Free trial
30 days · no credit card required
Platforms
Web · iOS · PWA

Media contact

For interviews, demos, custom imagery, or anything you can't find here — please get in touch directly. We typically reply within one working day.

Press enquiries

Pete Harrington

Founder, Vidual

hello@wewbd.com

Online

Vidual Projects

app.vidual.app

Vidual Inbox

vidualinbox.com