Press room
Press releases, brand assets, founder information, and a direct line to us. Everything here is free to use in coverage of Vidual. If you need something you can't find, please ask — we'd rather send it to you than have you struggle.
Latest release
Each release is available as a downloadable PDF.
Made in Oxford for small-batch makers — framebuilders, tailors, furniture makers, jewellers — Vidual exists to strengthen the bond between maker and client, to preserve the story of every commission, and to handle the quiet coordination that sits behind every piece of handmade work.
Built in Oxford by a founder from inside the custom frame world, Vidual strengthens the bond between builder and rider, preserves the story of every build, and handles the quiet coordination that sits behind every frame — so the builder can stay at the bench.
Brand assets
Free to use in editorial coverage of Vidual. Please don't alter the wordmark, recolour the logo, or place it on backgrounds that compromise legibility.
Boilerplate
A short, copy-ready description of Vidual for use at the bottom of articles or in editor's notes.
Vidual is a small group of products for bespoke makers and small craft studios, anchored by Vidual Projects at vidual.app — workshop software for custom builds, with a single chronological timeline of every commission, a branded client portal, work orders, bills of materials, stock management, and integrations with Lightspeed POS, QuickBooks, and Xero. Its sibling, Vidual Inbox, is a shared team email inbox for teams of one to ten, designed as a simple, opinionated alternative to enterprise help desks; it now lives at its own home at vidualinbox.com.
Vidual is built by Where Beagles Dare! Ltd, an independently owned, self-funded company based in Oxford, England. Founded by Pete Harrington in 2025, Vidual today serves custom framebuilders, bespoke tailors, furniture makers, jewellers, and other small-batch studios wherever they work.
Founder
Founder & Maker, Vidual
Pete Harrington is the founder of Vidual and the sole developer of the platform. Based in Oxford, England, he has spent years inside the custom frame world — a core member of the Officina Dario Pegoretti family and Bottega since 2018, continuing the work of the late Italian framebuilder Dario Pegoretti.
Pete started building Vidual in 2025 after watching, again and again, how much of a custom maker's day and the story each build was lost to the surrounding coordination — emails, spreadsheets, status updates, payment chasing — instead of the work at the bench. He built the platform to help the brands in the industry he loves so well.
Vidual is built and run by a small, passionate team at Where Beagles Dare! Ltd, the UK company Pete founded in 2017. The company is independently owned, self-funded, and answerable only to the makers who use the software. Pete is available for interviews, podcast appearances, and demonstrations of the platform — including in-workshop walkthroughs alongside the framebuilders, tailors, and studios using Vidual today.
Quick facts
For fact-checking and reference. Last updated 29 April 2026.
Get in touch
For interviews, demos, custom imagery, or anything you can't find here — please get in touch directly. We typically reply within one working day.